A remarkably slim design that still makes room for a larger display and a faster chip. Ultra-fast wireless that doesn't sacrifice battery life. And all-new headphones designed to sound great and fit comfortably. So much went into this iPhone 5. So you could get even more out of it.
It's hard to believe a phone so thin could offer so many features: a larger display, a faster chip, the latest wireless technology, an 8MP iSight camera and more. All in a beautiful aluminium body designed and made with an unprecedented level of precision. iPhone5 measures a mere 7.6 millimetres thin and weighs just 112 grams.1That's 18 per cent thinner and 20 per cent lighter than iPhone4s. The only way to achieve a design like this is by relentlessly considering (and reconsidering) every single detail — including the details you don't see.
Anyone can make a larger smartphone display. But if you go large for large's sake, you end up with a phone that feels oversized, awkward and hard to use. iPhone 5 features a 4-inch display designed the right way: it's bigger, but it's the same width as iPhone4s. So everything you've always done with one hand — typing on the keyboard, for instance — you can still do with one hand. On a larger canvas that lets you see more of every web page. More of your inbox. More events on your calendar. Even more apps on your Home screen.
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Last year, the overwhelming message of the iPad mini was simple: the iPad mini was smaller, but it was still an iPad. Tim Cook, Phil Schiller, and Jony Ive all reminded us over and over that Apple had to make hard choices to make the iPad mini — it had a lower-resolution screen and a weaker processor — but said that the iPads’ commonalities trumped their differences.
In many ways, that was true: Apple’s experience has always mattered more than its specs, and the iPad mini converted buyers and fans alike despite the compromises. But even for those who bought Apple’s tablet, there was one feature noticeably missing: a bright, beautiful, high-resolution Retina display. Without one, the Apple experience feels obfuscated in ways both literal and figurative.
This year, the iPad mini with Retina display really is every inch an iPad. It’s no longer out of date, or worse in any way. It comes with the same A7 processor as the new iPad Air, the same storage and connectivity options, the same battery life, and — most importantly — a Retina display with the same resolution. For $399 with 16GB of storage, it’s everything the iPad Air can be — only smaller and $100 cheaper.
Last year, Apple needed to convince us that specs didn’t make the iPad. This year, equality isn’t just about offering the same look and the same apps – it’s about offering the exact same experience. Now, like the MacBook Pro and the MacBook Air and like every TV you’ve ever purchased, there isn’t a better option and a cheaper option. There are just two options: iPad Air and iPad mini.
The mini with Retina display easily gets the 10 hours of battery life Apple advertises, and that’s with heavy, constant use; in most cases the battery should easily last three or four days. There is one notable exception: with brightness all the way up.
I’m getting used to the core tenets of iOS 7. I still don’t like the slow animations or the often-needless representations of layers and transparency, but I’ve come to understand the OS for what it is. As we discovered with the iPad Air, though, iOS 7 isn’t finished or polished.
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