LG is rebranding the LG G6 because the LG G6 ThinQ, for some motive
At MWC 2018, LG introduced a somewhat underwhelming revision of the LG V30, dubbed the LG V30S ThinQ. To name it a revision can be a stretch, truly. Internally, it was the identical precise cellphone because the LG V30 with solely minor variations. The best distinction? The “ThinQ” moniker, which introduced LG’s set of AI options to the digital camera app and extra. Then the LG G7 was announced with the identical bizarre moniker connected to the cellphone’s branding. Because it’s to be anticipated, the naming has been slammed by many. It sounds bizarre, appears to be like bizarre, and it overcomplicates the cellphone’s branding as an entire.
As they roll out their synthetic intelligence to their earlier telephones, LG is outwardly attempting to connect “ThinQ” to their branding as properly—regardless of the criticism. That is evidenced in LG’s official shops, the place they’re now promoting what they name the “LG G6 ThinQ.” Now, earlier than you go and look it up, that is the very same flagship machine that was launched over a yr in the past—the identical spec sheet, the identical Snapdragon 821 SoC, the identical storage/RAM setups, the identical 18:9 LCD show. LG is now merely throwing the branding on final yr’s flagship with out including any marginal enhancements.
This may very well be completed for a lot of causes truly. Since each the V30S ThinQ and the G7 ThinQ have the branding, they don’t need to miss out on potential patrons for the lesser, older choice. Or they merely need to remind potential patrons that the LG G6 is now coming with AI out of the field because it’ll be coming with newer software program. LG already added the ThinQ features and branding to the original V30. Both approach, we don’t know for positive the reasoning behind the naming change, however provided that they’ve been below hearth for that very same moniker, we see it as merely change for the sake of change.
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